Marketers like kids because we spend lots of money buying their stuff. Ava sings about some of the tricks that marketers use to target kids.
Ava falls for an April Fool's joke. She realises she should check where information comes from before believing it. Ava plays detective as she sings about checking your sources, so you don't get fooled like she did.
Frames aren't just for pictures! When we tell a story, we choose what parts to keep in and what parts to leave out. What we keep is in the frame. Every type of media has a kind of invisible frame, too!
From billboards to magazines, music, apps, text messages and even the logo on your jacket, media is any form of communication that gets messages across to an audience. Ava sings about all the media surrounding us 24/7!
During her song, Ava keeps getting distracted by her phone. Before she knows it, her whole day is off track! It's important to be mindful about how we use media. Think twice before using a device!
Advertisers use lots of promotions to make us want to buy their stuff. They often sound like amazing deals, but buyer beware - that great deal might not be so great after all!
Have you ever watched movies or TV shows and seen brand-name products in them? That's product placement - a sneaky way advertisers promote their products by showing them to us in the media we watch!
Advertisers hit us in the feels with ads that make us feel good so that when we shop, we'll remember those good feelings and buy their stuff!
A scam is when somebody tries to trick you into something like giving them money or your personal information. Ava plays a scambusting superhero in her song about how to recognise a scam and what to do about it.
Ava posted a wacky pic of herself that her friends shared with everyone, and her school's principal saw it! It's always best to check with a grown up before posting!
A series that explores advertising, the internet, social media and much more. Songs that inspire kids to have fun and get curious about media literacy while singing along to the catchiest, coolest tunes.
A series that explores advertising, the internet, social media and much more. Songs that inspire kids to have fun and get curious about media literacy while singing along to the catchiest, coolest tunes.
A series that explores advertising, the internet, social media and much more. Songs that inspire kids to have fun and get curious about media literacy while singing along to the catchiest, coolest tunes.
Want to play online games with friends? It can be super fun. Ava shares some tips on how to make sure we stay safe and don't fall into the trap of playing all day long!
Advertisers use all kinds of tricks to make food look amazing and sometimes the food in ads isn't even edible. Sing along with Ava as she reveals some of the coolest food styling secrets!
The goal of bandwagon advertising is to convince us that if we buy a product, we'll be part of a special group. Advertisers want us to think we'll be left out if we don't jump on the bandwagon.
Bullying in real life or online is always wrong! If it happens to you or a friend, it's important to speak up and tell someone you trust about it. That's how we can help end cyberbullying once and for all!
Did you know you can read images almost like you read words? It's called visual communication and it has its own language. Sing along with Ava as she explores how camera angles and lighting are used to affect our emotions.
Ava sings a duet with Vava, her favourite influencer! An influencer can feel like a friend, but we should always keep in mind that they're not necessarily authorities and it's okay to question what they say.
Sometimes words aren't enough to get your meaning across. That's where emojis come in. Words and emojis make a great team. Do the emoji dance with Ava and end it with a big happy face emoji!
Ava solves the mystery of why the Internet keeps showing her stuff about puppies. It's all about the algorithm!
Just like in real life, when we connect with online friends, it's important to show respect. Let's keep a positive attitude and not be rude! Make sure you feel safe and treat others well, and the fun will never end!
Ava wants to be on the cover of a breakdancing e-zine and she wants her pic to look perfect, just like her favourite influencer's pics! But, in real life, who's perfect anyway?
Ava's got some special co-stars in her song: the AVA-tars! An avatar is a kind of online mask that can protect your real identity. It gives you lots more privacy and helps keep you safe online.
Ava loves watching unboxing videos. But we should be aware that sometimes unboxers get stuff for free and all the views their videos get are like free advertising for the companies that make those products.
Risk-free! Virtually unbreakable! Once-in-a-lifetime! Marketers use words to sell us products and sometimes those words don't even mean anything, but they can still have the power to persuade us!
Doing research online can be overwhelming since there's so much information. Ava knows where to go to get everything she needs - the library!
From packaging to creating a cool mascot, everything about a brand should give us good feelings. Ava creates her own brand of cereal. Plus, she plays a wacky, singing llama!
Get ready to play the Fact or Opinion game with Ava! There's a big difference between a fact and an opinion. Knowing how to tell them apart is super important. And that's a fact!
Internet search engines are super useful for looking up all kinds of stuff. But to get the best results, we have to feed the machine the right way. Ava's catchy song has tons of great tips on how to do that.
Packaging is the marketers' last chance to convince us to buy their product. They have to grab our attention right away. Ava designs a package as she sings about the different packaging tricks marketers uses.
It's really important to be safe online, just like in real life! It inspired Ava to write a song about it. Sing along with Ava and find out how you can protect your privacy online.
When we like something and don't want to give something else a chance, it's called bias. We all have biases and so does the media. Ava's song explores the ways that bias affects us all.
Look! It's a pop star, a teen idol, an actress...It's Ava! Celebrities can help sell products, but we should remember that they're being paid to influence us!
Fake news can look real, but sometimes it's just someone trying to trick you. How can you tell the difference? Ava's got hot tips on how to spot fake news!
We help create the hype for a movie before it even comes out, when we wear or use its merchandise.
A series that explores advertising, the internet, social media and much more. Songs that inspire kids to have fun and get curious about media literacy while singing along to the catchiest, coolest tunes.
